Ask a creator what their page earns and they will name the subscription price. Ask what it actually earned last month and the answer is mostly tips, paid messages and customs. The tip menu is where those are defined. This page explains it the way an agency explains it to a new client: what the platform allows, what a fan sees, and how the numbers on the menu decide whether the inbox is worth working.
What an OnlyFans tip menu actually is.
A tip menu is a creator's price list for extras: named items a fan can buy beyond the subscription, each with a price. It is not a platform feature with a button. It is a convention: the creator publishes the list, the fan pays by tipping the amount or by unlocking a paid message, and the creator delivers what was named. Some creators call it an OnlyFans menu, a tip list or a services menu; the mechanics are the same.
The menu exists because the subscription is a floor. A fan who has paid to be on the page has said yes once; the menu gives them a second, third and fourth thing to say yes to, at a price that fits how much they want it. Pages without a menu earn the subscription and whatever a fan spontaneously tips, which is not much. Pages with a menu earn what the menu was designed to earn.
How tips and paid messages work on the platform.
There are two ways a menu item gets paid, and a good menu uses both.
| Route | How it works | Best for | Watch out |
|---|---|---|---|
| Tip | The fan sends an amount, on a post or in a message, and writes what it is for. The creator delivers afterwards, in the DMs. | Items the fan initiates: a request from the menu, a custom, a thank you | The platform limits how much can be tipped at once, and a tip has no attached content, so delivery is the creator's promise |
| Paid message (PPV) | The creator sends a locked photo or video with a price; the fan unlocks it and receives it immediately. | Items the creator initiates: sets, clips, a menu item sold in a conversation | The fan sees a preview and a price, so the caption and the preview do the selling |
The platform takes 20 percent of both, as it does of every fan payment. Everything else about the menu, the items, the prices, the delivery, is the creator's to decide, within the terms of service and the acceptable use policy, which is why the rules section below matters more than it looks.
The structure: a ladder, not a list.
A menu is read from the cheapest item up. Its job is to make the first purchase easy and each next step feel reasonable. Five to ten items is enough; more than that and the fan stops reading.
- 1
The easy first purchase
One item priced so low it needs no decision: a rating, a name in a video, a reply. Its purpose is not the money. It is to turn a subscriber into a buyer once, because the second purchase is far easier than the first.
- 2
The regular items
Three to five things the page is known for, at prices that match what the content costs to make. These are what the welcome message and the DMs point at most of the time.
- 3
The bundle
One item that combines two or three regular ones at a small discount. It raises the average purchase without discounting the regular items themselves.
- 4
The custom, at the top
The most expensive line, made to request, priced from the time it takes. It anchors the rest of the menu: next to it, the regular items look reasonable, which is half its job.
- 5
The line that says no
A short note on what is not offered, in the persona's voice. It saves the inbox from the same request every day and tells the fan the menu is the whole offer.
OnlyFans menu prices, how to set them.
Menu prices are set from three things, and none of them is another creator's menu.
- What the item costs to make. Time, setup, and whether it can be sold again. A clip that exists already can be priced low and sold a hundred times. A custom that takes an hour is priced for the hour.
- Where the fan came from. Fans from Reddit and short video arrive expecting a free page and small first purchases. Fans from X and shoutouts arrive expecting a paid page. The first rung of the ladder is priced for the channel that sends most fans, which the tracking links tell you.
- The gap between rungs. Each step up should be a step, not a jump. A menu that goes from a small item straight to a custom loses every fan who wanted something in between.
Then the menu is left alone for a month. Prices that change weekly teach fans to wait; a menu that holds teaches them to buy. The numbers to read after a month are in the growth strategy: message revenue share and PPV conversion say whether the menu is priced for the page it is on.
You will not find "the average tip menu price is X" on this page, because it depends on niche, channel and content. The example menus below are templates with placeholder tiers, not figures measured across creators.
Example menus, as templates.
Three menus for three kinds of page. The prices are shown as tiers rather than dollars, because the dollar figure is yours to set from the section above; the shape is what to copy.
| Rung | Paid page, persona led | Free page, funnel led | Faceless page |
|---|---|---|---|
| Easy first purchase | A rating or a voice note with your name | Unlock the welcome set | A rating, text only |
| Regular item 1 | Photo set from the week's shoot | Photo set | Photo set, styled to the niche |
| Regular item 2 | Short clip, themed | Short clip | Short clip |
| Regular item 3 | Longer clip or a series | Longer clip | Audio or written, in persona |
| Bundle | Set plus clip, small discount | Two clips, small discount | Set plus audio |
| Custom, at the top | Made to request, priced by the hour | Made to request | Made to request, within the faceless rule |
| The line that says no | Meetings, off platform contact | Same | Face, voice with name, location |
The faceless column is not a smaller menu; it sells the persona in other forms. The guide on earning without showing your face covers which niches carry that.
Tip menu ideas, by what they sell.
Most lists of OnlyFans tip menu ideas are a hundred items long and useless, because an item that does not fit the page sells nothing. These are grouped by the job they do on the menu, so you can pick one or two per job rather than copying the list.
| Job on the menu | Ideas | Why it works |
|---|---|---|
| The easy first purchase | A rating, a name said in a short clip, a reply to a question, a "good morning" message, a poll vote that decides the next set | Cheap, personal, instant. Turns a subscriber into a buyer once, which is the hard part. |
| Regular items | Themed photo sets, a short clip in a format the page is known for, a behind the scenes set, a themed series sold as episodes | They match the content the fan already subscribed for, at a price that matches the effort. |
| Attention items | A shoutout in a post, a fan's name on the next set, a voice note, a "dedicated" clip with the fan's first name | They sell recognition rather than content, which many fans value more and which costs the creator little. |
| Bundles | A set plus its clip, a month of a series, the "everything from this shoot" pack | Raise the average purchase without discounting the single items. |
| Customs | A clip or set made to the fan's request, within the persona and the rules, priced by the hour and paid before shooting | The top of the ladder. Anchors every other price and is where the largest single purchases happen. |
| Free page extras | On a free page, the welcome set, a "first week" pack and a starter bundle that together replace the subscription as the first spend | A free page earns money only through the menu, so its first three items carry the page. |
Two ideas that are not on the table on purpose: anything that leaves the platform, and anything explicit enough to break the acceptable use policy in the description. A menu is public on the profile, and the platform reads profiles.
Where the menu has to appear.
- The pinned post. The menu as an image or a caption, pinned to the top of the feed, so every new subscriber sees it before the first scroll.
- The welcome message. The automatic DM the platform sends to a new subscriber. It names one item from the menu, usually the easy first purchase, and links the pinned post for the rest.
- The DMs, every day. Menu items are what the conversation points at. A chatter who does not have the menu open is guessing; the chatting service works from it line by line.
- The bio, in one line. Not the whole menu, one sentence that says extras exist and where.
New subscribers read the profile before they read anything else, which is why the menu lives at the top of it and why the examples above are written as pinned posts: a subscriber who has to ask "what can I buy" has already half decided not to. Subscribers who arrived through a free page see the menu as the whole offer, so on a free profile the pinned post is the shop window.
What the menu must not be: a screenshot buried three weeks down the feed, or a list in a caption that trips the restricted words filter. The platform filters certain words in captions and messages; a menu written with them is held or hidden. The rules page tracks the list.
Delivery and the rules.
A tip is a payment with a promise attached. The promise has to be kept, on the platform, within a time the menu states, because a fan who paid and waited is a fan who charges back and leaves. Deliver menu items in the DMs, as media or as a paid message set to the amount already tipped, and keep a note of what each fan bought.
Three rules from the platform apply to every menu. Nothing on it can promise anything the terms of service or the acceptable use policy forbid, and a menu is evidence when an account is reviewed. Anyone appearing in a delivered item has to be a verified adult with consent on file, custom or not. And payment stays on the platform: a menu that points fans to a cash app or an off platform payment breaks the terms and removes every protection the creator has.
Mistakes that kill a menu.
- MistakeNo easy first purchase. The cheapest item is already a decision, so most fans never buy anything.
- MistakePrices copied from a bigger page. A menu priced for an audience you do not have sells nothing.
- MistakeDiscounting in the DMs. The first discount teaches the fan the menu is a starting point for a negotiation.
- MistakeA menu that changes every week. Fans wait for the next version instead of buying this one.
- MistakeItems that exist only on the menu. If it takes an hour to make and sells twice a month, it belongs in the custom line, not as a regular item.
- MistakeWriting the menu with restricted words, so the pinned post is held and the welcome message never sends.
How to create a tip menu, step by step.
Creating the menu takes an evening if you start from what you already make. Most creators start the other way round, from a list of tip menu ideas found online, and end up with options they never deliver. The steps below build a simple menu from your own content and your own limits, then turn it into a template you can pin, send and update without starting again each month.
- 1
List what you already make
Photos, videos, voice notes, written messages, live sessions. Anything you produce every week can become a regular item, because it costs little extra to sell again.
- 2
Write down what you will not do
Before any item goes on, decide your limits. They become the last line of the menu, and they keep every option below them honest.
- 3
Name each item plainly
"Five photo set, this week's shoot" is better than a clever name nobody understands. Include the count, the length or the format, so the fan knows exactly what the money buys.
- 4
Add the prices last
Order the items from cheapest to most expensive using the ladder above, then set each price with the method in the pricing section. Prices go on the menu; a menu without prices sends every fan to the DMs to ask.
- 5
Make it a template
One image or one caption with the same layout every time, so changing a line next month is a small edit and the menu looks the same in the pinned post and the welcome message.
- 6
Pin it, send it, hold it
Pin the menu, add it to the welcome message, and leave the prices alone for a month before you read what sold.
A text template and an image template both work. Text is searchable inside your own DMs and easy to copy into a message; an image looks finished on the feed but has to be remade for every change. Many creators keep both: an image for the pinned post and the same items as text for chat. Don't let the design take longer than the items; fans read the list, not the font.
Menu items by format, and what to define.
Every item on a menu is one of a few formats. What makes an item sell is not the format but the detail: a fan who does not know how long a video is, or how many photos are in a set, will ask before buying or will not buy at all. The table lists the common formats and what each item should state on the menu before you charge for it.
| Format | What the fan gets | Define on the menu | Read more |
|---|---|---|---|
| Photos | A set, from the week's shoot or a theme | How many photos, which theme, whether it is new or from the vault | Nudes menu |
| Videos | A clip, prerecorded | Length, theme, whether audio is included | OnlyFans PPV |
| Custom video | A video made to the fan's request | Length, what can be requested, turnaround, payment before shooting | Custom videos |
| Voice notes | A short audio message, often with the fan's name | Length and what it can say | None needed |
| Sexting | A live chat session in the DMs, sometimes with media | Duration, whether media is included, when sessions are available | Get paid to sext |
| Girlfriend experience extras | Ongoing attention: good morning messages, check ins, a dedicated thread | How often, for how long, and what is not included | Girlfriend experience |
| Ratings | A written, voice or video rating of a photo the fan sends | Format and length; the line on what you will not rate | Dick rating |
The detail is also what protects you. Under the OnlyFans Terms of Service, content has to be as described by the creator and of satisfactory quality for the price and the description, and once a fan's purchase is confirmed the creator must perform their part. A menu line that states the length, the count and the format is a promise you can keep exactly. A vague line is a promise the fan gets to interpret.
Who buys from a menu, and why.
People buy from a tip menu for different reasons, and a menu that serves only one of them leaves money on the table. Some subscribers want more of the content they subscribed for and buy sets and videos. Some want attention and buy voice notes, ratings and messages with their name. A smaller group wants something made only for them and pays for customs. The ladder works because it has a rung for each: the attention items are cheap to make and feel personal, the content items sell what already exists, and the custom line is there for the few who want to spend the most.
That is also how to find gaps. If your paid messages sell but nothing on the menu does, the menu probably lacks an attention item. If customs are requested every week but nobody buys bundles, the bundle may be priced too close to the custom. Read what sold after a month, by item, and change one line at a time. The guide to making money on OnlyFans puts the menu next to the other revenue types on a page.
A first menu for a new page.
A creator who is just starting does not need many options. A simple menu with four lines that you can deliver every time is worth more than a long one copied from examples online. Creating it early matters, though: a new subscriber who finds no menu learns that the page has nothing to buy, and that first impression is hard to change. The checklist below is the minimum we suggest to creators who ask what to offer in the first month.
- One attention item. A voice note or a short message with the fan's name. Simple to create, personal, and a fast first purchase.
- One content item you already have. A photo set or a clip from the vault, so the first sale costs you no new shoot.
- One custom line. Even if nobody buys it in the first month, it shows the top of the ladder and tells fans requests are welcome.
- One line that says no. Your limits, written once, so every fan reads them before asking.
- No services you cannot deliver this week. If an item depends on equipment, time or a partner you do not have yet, leave it off until you do.
Add a line only when fans ask for the same thing twice. That way the menu grows from what your own subscribers want to pay for, and every new line has proven demand before it goes on. The guide on how to start an OnlyFans places the first menu in the setup order, next to the bio and the welcome message.
Platform mechanics on this page (the fee on tips and paid messages, co-authored content and consent, on platform payment) were read from the OnlyFans Terms of Service and the official OnlyFans blog on September 24, 2026. The menu structure is the one Leadiax builds with creators in the growth strategy.
Sources.
- OnlyFans Terms of Service, fan payments, the 20 percent fee and co-authored contentonlyfans.com/terms
- OnlyFans Acceptable Use Policyonlyfans.com/aup
- OnlyFans Blog, features guide: welcome messages, mass messages and paid contentblog.onlyfans.com
- OnlyFans Help Center, tips and paid messagesonlyfans.com/help