Fans ask for customs because nothing else on a page is about them. Creators sell them because a video sold before it is made has no risk of not selling. The craft is in the middle: taking the request precisely, pricing it fairly, and delivering what was agreed.
What a custom is.
A custom is any content made to a specific fan's specification: a video or set with their name in it, an outfit or scenario they chose, a message addressed to them. It is distinct from pay per view content, which is made first and sold to many, and from a rating, which is a reaction to the fan's own photo. The defining feature is that the fan pays before the content exists, which is why the agreement about what will be made has to be exact.
Custom video ideas.
Fans who have never ordered a custom often do not know what to ask for, so a menu of ideas sells more than an open offer. These are the requests creators see most, each with what it takes to create. A personalized video does not have to be elaborate to feel personal; a name, a reference to something the fan said, or an outfit he chose is often enough.
| Idea | What the fan gets | What it takes to create |
|---|---|---|
| Name video | The creator saying his name, talking to him | One take, any setting |
| Outfit request | A video in clothes he chose | The outfit, which may need buying |
| Scenario or role play | A short story built around his idea | A script and a set up |
| Girlfriend style | A video that feels like a message from a partner | Voice and warmth; the GFE guide |
| Instruction | A guided recording addressed to him | A structure; the JOI script guide |
| Fetish specific | A video on one interest, in his detail | Knowledge of the niche; the fetish content guide |
| Custom photo set | Photos to his specification instead of video | Less time than video, priced accordingly |
Based on these, many creators offer three or four standard options with fixed prices and one fully custom option quoted per request. The standard options sell themselves; the open option is where the most specific and most valuable requests come from.
How a request becomes a video.
- 1
The menu states the terms
Starting prices by length, what adds to the price, delivery time, and what is not offered. A fan who has read the menu makes a better request.
- 2
The fan describes the request
In writing, in the inbox. Ask the questions that decide the price: length, name use, outfit, scenario, exclusive or not. Repeat the request back in one message so there is a record both sides agreed to.
- 3
Payment first, on the platform
The fan tips the quoted price or unlocks a paid message for it. Nothing is filmed until the payment is made. Some creators take half for long customs and the rest on delivery; either way, every payment is on the platform.
- 4
Film to the agreement
Exactly what was agreed, nothing more. Adding extras sets an expectation; leaving something out breaks the agreement.
- 5
Deliver by message within the stated time
As a paid message already unlocked, or a direct attachment, with a line in the persona's voice and the next thing they could order.
How to price customs.
| Factor | How it moves the price |
|---|---|
| Length | The base. Most creators quote a starting price for a short clip and a rate for each additional minute. |
| Name use | Saying the fan's name makes the video unsellable to anyone else, so it adds to the price. |
| Outfit and scenario | Anything that must be sourced, set up or scripted adds time, and time is what is being sold. |
| Exclusivity | A custom the creator may later sell as pay per view is cheaper than one the fan alone will ever have. State which is which. |
| Delivery speed | Standard delivery in days; a rush fee for faster. |
| Level | More explicit content, within the rules, is priced above less explicit content, as on the menu. |
No figures are quoted here because no published standard exists and the right price depends on the creator's niche and following. The test is simple: if every request is accepted at the asking price, the price is too low; if none converts, it is too high or the menu is unclear. The nudes menu guide covers how customs sit on the menu, and the platform keeps 20 percent of every payment per its terms, so a quoted price is 80 percent to the creator.
Customs sit at the top of a page's pricing, above the subscription and above pay per view. The subscription is the cheapest thing on the page and its job is to let a subscriber in; PPV prices are set for content made once and sold to many subscribers; custom prices are set for content made once for one subscriber. A creator who charges the same for a custom as for a PPV set is giving away time. The sales pattern on most pages is a few subscribers buying many customs, so pricing customs well and making those subscribers feel well served matters more than the price of any single item. Set the custom prices on the menu, charge the quoted price before filming, and raise prices when the queue of requests is longer than the week.
Delivery. undefined
Deliver inside the stated time or say so before it passes; a late custom with a message is a kept customer, a late custom in silence is a chargeback. Deliver through the platform, never by email or a file link, so the content stays licensed for viewing under the platform's terms. Keep a copy in the vault, labeled, and keep the request thread; if a dispute comes, the thread and the delivered file are the evidence. Non exclusive customs can be sold again later as paid messages, which is where the second return on the same work comes from.
Pricing by minute is the convention most creators use for custom videos because it is easy to quote: a starting price for the first minutes and a rate for each minute after. Longer customs are priced per minute at a lower rate than short ones, since set up is paid for once. Photo customs are priced per set. The quoted price should feel fair to the subscriber and worth the time to the creator; when both hold, sales follow, and when a creator starts to resent the requests, the prices are too low. Review custom prices alongside PPV prices and the subscription every month, because the three move together: a higher subscription brings fewer, better paying subscribers, who order more customs.
Making customs in a working day.
Customs eat time when they are made one at a time as they arrive. Creators who handle many of them set one or two shooting days a week and batch everything in the queue: the same light, the same set, outfit changes between requests. Delivery times on the menu are written to match, so a fan who orders on Monday knows his video arrives after the next shooting day. A creator working with an agency or a chatter team usually has requests taken, quoted and logged by the team, with the creator only filming; management of the queue is part of what such a team does, and the chatting service page describes it.
- 1
Log every request
Who, what, length, price, paid or not, due date. A spreadsheet or the notes in the inbox.
- 2
Batch by setting
Group requests that share an outfit or a room and film them together.
- 3
Check each against the request
Before sending, reread what was agreed. A custom that misses a specific detail feels like a ready made clip.
- 4
Deliver and log
Send through the platform, mark it delivered, and note what the fan might want next.
Don't let the queue grow past what one shooting day can clear; when it does, raise the price rather than the delivery time. Fans who feel the wait is long cancel; fans who feel the price is high either pay or order something simpler.
Limits and refusals.
Customs are where fans ask for things the page does not offer. The answer is the menu's not offered list, written before the first request, and a one line refusal that points to it. A refused request costs nothing; an accepted one outside your limits costs the relationship with your own work. Refuse without explanation, offer the nearest thing on the menu, and move on. Requests that touch the platform's prohibited categories are refused and, if they persist, the fan is blocked and reported.
Starting with customs.
Creators new to custom content often wait until someone asks. Starting is better done on purpose: put three standard options on the menu, say in the welcome message that customs are open, and deliver the first few quickly and well. Creating customs is different from creating feed content in one way that matters: the fan has already paid, so the job is to deliver exactly what was agreed, not something better or different. Keep notes on what each fan asked for; the second custom from the same fan is where the personal touch pays most, because you already know what he likes.
- Step one is the menu. Three standard options with prices and delivery times, plus one open option quoted per request.
- Use the platform's own tools. Requests in messages, payment by tip or paid message, delivery in the inbox. No outside app is needed to sell customs on OnlyFans.
- Let a team take the requests if you have one. A manager or chatter can quote and log; the creator only films.
- Keep different prices for different work. Photos below video, short below long, a name below a full scenario.
- Don't take requests you would not want to film again. A custom you resent is the one you deliver late.
The rules.
- The acceptable use policy applies to customs. A request does not make prohibited content permitted. Nothing implying anyone under 18, nothing depicting non consent or intoxication, none of the other prohibited categories.
- Anyone else who appears must be a verified, consenting adult, tagged or with ID and written consent on file, per the terms on co-authored content. The collaboration rules cover it.
- The content stays yours. The fan is licensed to view, not to copy or share; the leaks guide covers what happens when they do.
- Payment on the platform only. Off platform payment has no record and no protection, and the platform's terms do not cover it.
- Chargebacks happen. The request thread and the delivered file are the evidence. The chargeback guide explains the process.
The rules on prohibited content, co-authored content, the viewing licence and the 20 percent fee are from the OnlyFans Terms of Service and the acceptable use policy it incorporates. The request and delivery method is general practice. No prices are quoted, because none has a published source.
Sources.
- OnlyFans Terms of Service: the 20 percent fee, verification, content licensing, infringement noticesonlyfans.com/terms
- OnlyFans Acceptable Use Policy: the list of prohibited content and conductonlyfans.com
- OnlyFans Blog, Ultimate Guide to OnlyFans Features: paid messages, tips, vault, tracking linksblog.onlyfans.com